Hey - I'm Irina.

I co-founded the award-winning digital marketing agency Galactic Fed. I’m also an obsessive artist, curious traveler, and I speak regularly on the Future of SEO & Search.

In a previous life, I studied physics (briefly at CERN Large Hadron Collider), and anthropology. I love to find ways to weave all these seemingly random things together!

Future of SEO & Search

  • In 2018, I co-founded Galactic Fed, a top 1% digital marketing agency, to bring a scientific approach to how we approach growing online revenue and optimizing products and services for search. Fully-bootstrapped from 0 to 150+ team members, recently celebrated our 600th customer.
  • I’m a digital nomad who greatly values freedom of mobility, so my entire career has been remote, and Galactic Fed is a fully remote company. We’re so passionate about the nomadic lifestyle and future of work that my co-founder Zach is writing a book about it!
  • I am a regular voice in the ongoing convo surrounding the future of SEO, AI, and search (recent stuff here).

Journeys into art

  • In 2019, a year into settling down in one place after many years of nomadic wanderings, I found myself in a state of deep questioning and introspection. This enduring exercise led me to turn to art as a form of release, and what began with a child’s art set and a tiny canvas quickly snowballed into obsession, culminating in over 200 paintings, drawings, and sketches depicting an attempt at conveying inner experiences that words cannot reach.
  • My grandparents are also artists (you can see their paintings here and here). My mom has an art background, and my uncle’s an electronic music artist. Growing up among artists gave me an intimate look at how others turn to art to express stuff, but it would be a loooong time (until I turned 30), before the artist re-emerged and art became a major part of my life.
  • For enquiries about my work, please reach out here

Curious traveler

  • I was the first Romanian national to reach Lac Tele with my co-founder and best friend Zach. Located in the northern part of the Republic of Congo, and the site of a legendary dinosaur-like cryptid, Lac Tele is one of the most remote lake regions in the world. (film in the works!)
  • I’ve explored over 60 countries, and regard travel as a slow, overland pilgrimage, where you show up on the world’s doorstep and are sometimes invited in for a glimpse in how other people eat, cook, and live. (ancient, non-up-to-date blog here) My life has helped me play with many contradictions – refugee and successful entrepreneur, scientist and artist, Transylvanian and global citizen.